Tall, Blonde, and Gorgeous is the trend. Get with it.

 

  I was scrolling through my feed on Instagram and I came upon a picture of McDonald's fries that included a caption of "Tall, blonde, and gorgeous". Then I realized that this was a perfect Ad for my media blog because the meme of the fries explains why the billboard is appealing.

     The advertiser used the technique of wit and humor and sex appeal in order to divert attention to its product. The phrase "Tall, blonde, and gorgeous" is used to appeal to those who seem to find an interest in tall, blonde, and gorgeous, people. I find it smart that McDonald's used gender friendly words and did not use words to specify if it were used towards male or females. Wit and humor was used because the phrase "Tall, blonde, and gorgeous" was used in describing McDonald's fries. When people purchase fries, they often do not describe their fries using these words. Because of how strange and outrageous for someone to describe fries as tall, blonde, and gorgeous, it is funny. So, the audience is entertained.

     Sex appeal was used because the words are often used to describe people that are typically models. This touches on societal norms in which the idea of superiority is composed of those who are tall, blonde, and gorgeous. The need for affiliation is used. Since majority of people are not considered a part of that societal norm, the advertiser is telling you to purchase the fries in order to become closer to that norm. Although you may not be receiving a tall, blonde and gorgeous person, you would still be able to receive tall, blonde, and gorgeous fries. So, the phrase, "There's a McDonald's for everyone" was used in order the support the idea of, every one can achieve superiority if they purchase McDonald's fries.