In The Persuaders, there was a topic upon “Love Marks”. Advertisers use this strategy in order to appeal to everyone’s desire to be loved or attain affection. In this Trojan commercial, they show a man and a women kissing. They specifically chose them kissing as a sign of affection. By doing so, they are telling people to buy the condoms in order to be loved. They also chose to choose the specific phrase “ultra-smooth for her, intensified for him” to appeal to both sexes. It also shows a picture of the product itself. The product labels “FEELS LIKE NOTHING’S THERE!”. By implying that using the condoms would make you feel as if nothing was there, this will appeal to more people because this means that you and your partner would be physically closer. In other words, there would be no restrictions from pleasuring your partner. It also labels, “Natural Feeling for HIM, Ultimate Stimulation For HER!”. The word natural does not actually guarantee that the condom is entirely made from natural products. The words ultimate stimulation does not actually guarantee that she will feel ultimate stimulation when wearing the condom. In The Persuaders, one of the men was explaining how these types of words are chosen for factual truth and not eternal truth.
Link to the commercial: http://www.youtube.com/watch?v=mcZ_NPAzkY4
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