It may be stupid but its also dumb

 

     In Merchants of Cool I learned that a Mook was stereotype made from marketers in order to target teenaged boys. In order to boost up sales, marketers are able to sell the idea of permanent adolescence in which boys are stereotypically obnoxious, carefree, stupid, and in your face. After learning this, the character Patrick Star came into my mind and is a perfect example of the Mook. The show Spongebob Squarepants was created to target an age group typically 18 and under. The show itself is able to sell the message in which friendship is valuable through two idiotic friends which happen to be both males. Because the two main characters are male, the gender specifically being targeted is male. Both characters are idiotic, loud, and carefree but Patrick Star is extremely exaggerated. Patrick Star is so stupid that he cannot tell the difference between a trumpet and mayonnaise. However, there was an episode in which Patrick switches his head and becomes smart. At the end of the episode, Patrick chooses to switch his head back and become stupid again because he values friendship. After, he returns to being loud and stupid. So, both friends return to having endless fun through idiotic adventures forever.