#BendTheRules

           I was watching a new episode of a new Korean drama called Pinocchio and a HP Laptop commercial caught my attention. What caught my attention was the woman's little instrumental segment at the beginning. At first, I thought it was a commercial for Vine because the commercial consisted of different 6 second videos with famous viners that I recognize. But as I continued watching I realized that it was an advertisement for Hp because all of them were using the same red HP laptop. Since the commercial was only 35 seconds long, I wanted to find out what other techniques the corporation used to sell the product. I found it interesting that each of the viners used the laptop in different locations. This method was used to show people that you could take the laptop where you go whether if it’s in the kitchen or out on the basketball court.                                                                                                                                                       I also found it interesting when the lady was able to fold her laptop whereas the other guy couldn't and ended up breaking his. The significance was that the guy was using another laptop brand. Corporations used this method in order to prove to consumers that the Hp laptop is better than other brands. It also significant that the man broke the laptop but the woman did not. This was used in order to appeal to females as a sign that they have more control than males who evidently destruct.

            The man who threw the frisbee into the basket was an example of an advertisement within an advertisement. In other words, big corporations team up with others in order to attract the biggest crowd of people. They contact famous people and "sponsor" them to advertise their product. As stated before, I thought it was a vine commercial because of the famous viners that I recognized. They specifically chose these people because they knew that their popularity would gain more supporters. And because they are famous, people are more likely to want what they use in order to feel like they are somehow connected to that famous person.

            I didn't realize it at first because it was only a second but as I watched that scene over, I realized that the Frisbee had a website labeled on it. It labeled "DiscStore.com". Again, another example of corporations teaming up with each other in order to attract a larger crowd.  

Link to the commercial: http://www.youtube.com/watch?v=B9Tx6olI3l8